A short call about how new customers find you online, what's working, and the one thing I'd change first. No pitch.
PKR 800,000 of Meta spend returned PKR 7.5 million in sales. That was an online bookstore in Pakistan — a checkout, not a front desk, and not the US — so I won't tell you you'll see 9x. Your funnel ends with someone ringing a phone. What carries over is the ad buying; the industry I learned by auditing more than 700 practices across seven industries, which is where the findings above came from.